Salesforce Dashboards can provide easy to understand, quantifiable data on Marketing Cloud email sends and Cvent events - among other things. When used in combination with other information and your own criteria of success, it will help paint a more complete picture of your outreach efforts.
eComm is a suite of tools built to support communicators across all four CU campuses, System and Advancement. Before trying to get access to Salesforce, Marketing Cloud and/or Cvent, get a better sense of what the eComm technology entails and how it might be able to support your electronic communication and event needs.
​​eComm's Entity Relationship Diagram (ERD) illustrates how data relate to one another within Salesforce.
We want to give eComm users autonomy wherever possible, but there are a few pieces that require a request to an eComm specialist.
We know our eComm specialists and users understand the importance of CAN-SPAM and intend to follow it. But sometimes, mistakes can occur that lead to a violation. Learn about common ways to violate CAN-SPAM so you can avoid them. We highly recommend this wiki and the associated quiz as an annual refresher.
We know our eComm specialists and users understand the importance of CAN-SPAM and intend to follow it. But sometimes, mistakes can occur that lead to a violation. Learn about common ways to violate CAN-SPAM so you can avoid them.
While unsubscribing is explained quite simply at New User Training, there is a little bit more to it. Dig into the details of how the technology supports changes to constituents' preferences.
If you work at CU Boulder, there is a good chance you will be supported by different eComm specialists for different needs. Ask these two questions to find the group with the right expertise.
Use the power of Salesforce data the segment your audience and increase engagement.
You expect someone to show up on your Report, but they don't. Let's explore the reasons why someone isn't captured in your Report and options to remedy the situation.

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