A crucial role of an eComm Specialist is to create audiences. Before diving into the multi-step process, it's important to have a basic understanding of terminology and the end-user experience.
Accessibility means a person with a disability is afforded the opportunity to acquire the same information, engage in the same interactions, and enjoy the same services as a person without a disability in an equally effective and equally inclusive manner, with substantially equivalent ease of use. Are you doing everything you can to make your events accessible to all?
Want to continually grow an audience you can email via Marketing Cloud? eComm can provide a simple subscription form along with a Salesforce audience that will update automatically with subscribers (thanks to a behind-the-scenes integration). Users can add the subscription URL to their website then send emails to that audience as desired.
Salesforce is at the heart of eComm, but it would be nothing without other systems across CU. Most of eComm's Salesforce Contacts come from a nightly updated source system, enriched with engagement data from eComm's other applications (Marketing Cloud & Cvent), constituents, and eComm Specialists.
When you launch your event, Cvent integrates with Salesforce to automatically share registrant participation information. Cvent then provides numerous methods for tracking attendance for your event or sessions. Use this insightful, actionable data to make your next event even better!
