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IOS Lead Attributions

IOS uses two main buckets to categorize a lead. Source Channel and Lead Source. The first bucket, Source Channel, is the type of channel associated with the lead. 

IOS Source Channel Values:

Internal Third-party or system-based integration
Direct Direct contact with the Recruitment or Admissions Team
Organic Organic Marketing Efforts
Paid Paid Marketing Efforts
Referral Leads from other systems, or non-IOS websites
Event Any in-person or virtual event

The second bucket, Lead Source, provides deeper insight into the group of channels associated with the lead.

IOS Lead Source Values:

Audio Spotify, Pandora, etc.
Calendly Leads created from the Calendly Integration
Call-In Direct calls to enrollment or marketing teams
Display Any online marketing using graphical screens
Email Direct emails or email marketing efforts
In-Person In-person events
RFI Form Submission Request for information submissions
Search Yahoo, Google, Bing, etc
Social Facebook, Instagram, LinkedIn, etc.
Virtual Virtual events
Web Direct from websites
Webinar Leads from webinar registrations
AMC-PHARMCAS Anschutz PharmCas Integration
BLD-LEED-ONLINE Historic Boulder Leeds integration
BLD-SLATE-GRAD-ONL Boulder Graduate School Slate Integration
BLD-SLATE-UGRAD-ONL Boulder Undergraduate Slate Integration
DEN-NURSCAS-ONLINE Denver NursCas Integration
SIS-APP-ONLINE CU System Internal Integration
Slate Import Historic Slate Import
SPG-CA-ONLINE Common Application
SPG-FER-GRAD-ONLINE Historic UCCS Fire Engine Red Integration
SPG-FER-UGRAD-ONLINE Historic UCCS Fire Ending Red Integration
UCCS-SF-ONLINE UCCS Recruiting and Admissions Salesforce Integration
AMC-PHARMCAS Anschutz School of Pharmacy PharmCAS Integration
AMC-NURSCAS Anschutz College of Nursing NursCas Integration
BLD-APY Boulder Apply Yourself
BLD-CMN Boulder Common App
BLS-CSP Boulder CASPA
BLD-EDI Boulder EDI
BLD-FER Boulder Fire Engine Red
BLD-HRD Boulder Hard Copy
BLD-LAW Boulder LAW
BLD-SLA Boulder Slate
BLD-WWW Boulder Web Application
DEN-APY Denver Apply Yourself
DEN-CMN Denver Common App
DEN-CSP Denver CASPA
DEN-DEN Denver ADEA
DEN-HRD Denver Hard Copy
DEN-MCS Denver AMCAS
DEN-PHC Denver PharmCAS
DEN-PTC Denver PTCAS
DEN-ROY Denver ROYALL
DEN-SLA Denver Slate
DEN-SOP Denver SOPHAS
DEN-WWW Denver Web Application
SPG-CIC Springs College in Colorado
SPG-CMN Springs Common App
SPG-CSP Springs CASPA
SPG-DEN Springs ADEA
SPG-EDI Springs EDI
SPG-FER Springs Fire Engine Red
SPG-HRD Springs Hard Copy
SPG-PHC Springs PharmCAS
SPG-ROY Springs ROYALL
SPG-SFC Springs Salesforce Admissions Connect
SPG-WWW Springs Web Application

Each of these values is informed by the UTM's (Urchin Tracking Method) associated with the lead. These can be found in the "UTM Values" section on the contact record as shown below.

Source Channel and Lead source will always show a lead's most recent attribution with us. As you see above, We keep the Last and first UTM values. The values in the Last column will always show the most recent information on a lead. the first values are static and will only show the first touch details for a lead. The field "Last UTM Source" will always show the most granular detail about a lead attribution and should be viewed in combination with Source Channel and Lead Source. 

When utilizing UTM values in marketing campaigns, please refer to the standard values we accept for Source and Medium below. Both UTM Content and Term can be free text. Please submit a help ticket if you need a value you do not see listed.

UTM Source UTM Medium
email cpc
bing paid
google organic
faebook SEO
instagram discovery
linkedin retargeting
twitter  
youtube  
tiktok  
hulu  
spotify  
pandora  
reddit  
gumgum  
GMB  
MOZ  
vanity