CU Denver Business School marketing class helps KOTA Longboards refine demographics, brand

CU Denver Business School students supplied “heart and soul” to a marketing project that is pushing an innovative local longboard company—named after World War I fighter pilots—to greater heights in the action-sports sector. The fast rise of KOTA Longboards LLC and its visionary founder, Mike Maloney, a former U.S. Navy Top Gun pilot, was celebrated [...]