IOS Lead Attributions
IOS uses two main buckets to categorize a lead. Source Channel and Lead Source. The first bucket, Source Channel, is the type of channel associated with the lead.
IOS Source Channel Values:
| Internal | Third-party or system-based integration |
| Direct | Direct contact with the Recruitment or Admissions Team |
| Organic | Organic Marketing Efforts |
| Paid | Paid Marketing Efforts |
| Referral | Leads from other systems, or non-IOS websites |
| Event | Any in-person or virtual event |
The second bucket, Lead Source, provides deeper insight into the group of channels associated with the lead.
IOS Lead Source Values:
| Audio | Spotify, Pandora, etc. |
| Calendly | Leads created from the Calendly Integration |
| Call-In | Direct calls to enrollment or marketing teams |
| Display | Any online marketing using graphical screens |
| Direct emails or email marketing efforts | |
| In-Person | In-person events |
| RFI Form Submission | Request for information submissions |
| Search | Yahoo, Google, Bing, etc |
| Social | Facebook, Instagram, LinkedIn, etc. |
| Virtual | Virtual events |
| Web | Direct from websites |
| Webinar | Leads from webinar registrations |
| AMC-PHARMCAS | Anschutz PharmCas Integration |
| BLD-LEED-ONLINE | Historic Boulder Leeds integration |
| BLD-SLATE-GRAD-ONL | Boulder Graduate School Slate Integration |
| BLD-SLATE-UGRAD-ONL | Boulder Undergraduate Slate Integration |
| DEN-NURSCAS-ONLINE | Denver NursCas Integration |
| SIS-APP-ONLINE | CU System Internal Integration |
| Slate Import | Historic Slate Import |
| SPG-CA-ONLINE | Common Application |
| SPG-FER-GRAD-ONLINE | Historic UCCS Fire Engine Red Integration |
| SPG-FER-UGRAD-ONLINE | Historic UCCS Fire Ending Red Integration |
| UCCS-SF-ONLINE | UCCS Recruiting and Admissions Salesforce Integration |
| AMC-PHARMCAS | Anschutz School of Pharmacy PharmCAS Integration |
| AMC-NURSCAS | Anschutz College of Nursing NursCas Integration |
| BLD-APY | Boulder Apply Yourself |
| BLD-CMN | Boulder Common App |
| BLS-CSP | Boulder CASPA |
| BLD-EDI | Boulder EDI |
| BLD-FER | Boulder Fire Engine Red |
| BLD-HRD | Boulder Hard Copy |
| BLD-LAW | Boulder LAW |
| BLD-SLA | Boulder Slate |
| BLD-WWW | Boulder Web Application |
| DEN-APY | Denver Apply Yourself |
| DEN-CMN | Denver Common App |
| DEN-CSP | Denver CASPA |
| DEN-DEN | Denver ADEA |
| DEN-HRD | Denver Hard Copy |
| DEN-MCS | Denver AMCAS |
| DEN-PHC | Denver PharmCAS |
| DEN-PTC | Denver PTCAS |
| DEN-ROY | Denver ROYALL |
| DEN-SLA | Denver Slate |
| DEN-SOP | Denver SOPHAS |
| DEN-WWW | Denver Web Application |
| SPG-CIC | Springs College in Colorado |
| SPG-CMN | Springs Common App |
| SPG-CSP | Springs CASPA |
| SPG-DEN | Springs ADEA |
| SPG-EDI | Springs EDI |
| SPG-FER | Springs Fire Engine Red |
| SPG-HRD | Springs Hard Copy |
| SPG-PHC | Springs PharmCAS |
| SPG-ROY | Springs ROYALL |
| SPG-SFC | Springs Salesforce Admissions Connect |
| SPG-WWW | Springs Web Application |
Each of these values is informed by the UTM's (Urchin Tracking Method) associated with the lead. These can be found in the "UTM Values" section on the contact record as shown below.
Source Channel and Lead source will always show a lead's most recent attribution with us. As you see above, We keep the Last and first UTM values. The values in the Last column will always show the most recent information on a lead. the first values are static and will only show the first touch details for a lead. The field "Last UTM Source" will always show the most granular detail about a lead attribution and should be viewed in combination with Source Channel and Lead Source.
When utilizing UTM values in marketing campaigns, please refer to the standard values we accept for Source and Medium below. Both UTM Content and Term can be free text. Please submit a help ticket if you need a value you do not see listed.
| UTM Source | UTM Medium |
|---|---|
| cpc | |
| bing | paid |
| organic | |
| SEO | |
| discovery | |
| retargeting | |
| youtube | |
| tiktok | |
| hulu | |
| spotify | |
| pandora | |
| gumgum | |
| GMB | |
| MOZ | |
|
vanity google-pmax |