Community-based and student-focused: CU Denver’s refreshed brand launches

What makes CU Denver unique? That was one of the fundamental questions, which fueled a two-year long brand refresh that the university launched in January. And to answer that question, we turned to you: our community. You responded with answers that define us, showcase our strengths, and inspire our future by centering on each learner’s individual educational journeys. In dozens of feedback sessions, you shared what CU Denver’s brand should represent.