We know our eComm specialists and users understand the importance of CAN-SPAM and intend to follow it. But sometimes, mistakes can occur that lead to a violation. Learn about common ways to violate CAN-SPAM so you can avoid them. We highly recommend this wiki and the associated quiz as an annual refresher.
Are you adding personalization to Marketing Cloud emails (such as 'Dear First Name')? Marketing Cloud makes previewing the recipient's version easy - bringing you peace of mind.
We know our eComm specialists and users understand the importance of CAN-SPAM and intend to follow it. But sometimes, mistakes can occur that lead to a violation. Learn about common ways to violate CAN-SPAM so you can avoid them.
Images used in Marketing Cloud emails need to be formatted to a certain size before being uploaded to Marketing Cloud. If you don't, the email might appear fine in Marketing Cloud when what's delivered to an inbox is completely different. Recipients of poorly formatted emails are less likely to read or engage and more likely to unsubscribe.
While unsubscribing is explained quite simply at New User Training, there is a little bit more to it. Dig into the details of how the technology supports changes to constituents' preferences.
If you're creating a sender profile with a non-CU email address, follow these steps to verify your new sender profile and begin sending communications.
If you work at CU Boulder, there is a good chance you will be supported by different eComm specialists for different needs. Ask these two questions to find the group with the right expertise.
Wondering how much time elapses between your email send and constiutuents' actions? Use the Time Between Send and Engagement report in Marketing Cloud to help assess the need for reminders or additional touch points.
Interested in exporting your most recent send data without copying and pasting it into an Excel spreadsheet? With Marketing Cloud's Recent Email Send Summary, you can.
