With end-of-year giving season just around the corner, I’ll bet a lot of you are planning your content strategy for e-appeals. I found some tips that might help you.
I’ve talked about subject lines before, but I took part in a webinar today that provided more specific info I’d like to share with you about writing subject lines that serve their purpose: getting your email opened.
You’ve likely heard that the CU System is transitioning to a new eCommunications platform from Harris Connect. Here’s what’s going on right now with that project that relates to you all.
Being the smart fundraisers, communicators and event planners that you are, many of you send strategic follow-up emails to your audiences—i.e. “Remember to RSVP,” “Campaign ends tomorrow,” “Event Reminder,” etc. Here’s a quick tip about those follow-up emails.
You’ve heard me preach about integrating descriptive and instructive text links into your emails and not just using “click here.” Well, here’s something even better than a text link.
Each of you is an individual, and each of your recipients is an individual. Through eComm, you can make them feel like individuals with personalized emails.
Each of you is an individual, and each of your recipients is an individual. Through eComm, you can make them feel like individuals with personalized emails.
Hope everyone’s safe and sound with all the severe weather of late! Here’s some easy and helpful reading while you’re hunkered down in the basement riding the storms out.
This weekly eComm tip is different from the others—it’s NOT optional. If you want your emails to send properly, please read and follow the instructions below.
