Being the smart fundraisers, communicators and event planners that you are, many of you send strategic follow-up emails to your audiences—i.e. “Remember to RSVP,” “Campaign ends tomorrow,” “Event Reminder,” etc. Here’s a quick tip about those follow-up emails.
You’ve heard me preach about integrating descriptive and instructive text links into your emails and not just using “click here.” Well, here’s something even better than a text link.
Each of you is an individual, and each of your recipients is an individual. Through eComm, you can make them feel like individuals with personalized emails.
Each of you is an individual, and each of your recipients is an individual. Through eComm, you can make them feel like individuals with personalized emails.
Hope everyone’s safe and sound with all the severe weather of late! Here’s some easy and helpful reading while you’re hunkered down in the basement riding the storms out.
This weekly eComm tip is different from the others—it’s NOT optional. If you want your emails to send properly, please read and follow the instructions below.
! This message may not have been sent by Amy Ventura ! If you received an email with this warning, what would you do—hit delete, get scared you got a virus, lose respect for whatever organization (or university) put their name on the email, all of the above?
Did the subject line of this email make you extra-curious about the email content? I got the idea from the attached email I received from a cool non-profit, which reminded me of the power of a good subject line.
It’s 72 degrees outside!! We should all be out there hiking, biking, picnicking—but here we are, indoors at our computers becoming better eCommunicators …
