With the new year just around the corner, now is a great time to take another look at your social media strategy. Video is an increasingly valuable communication channel and works well on both Facebook and Instagram platforms. This helpful article on Hubspot is full of actionable tips for you to ensure that your social media strategy leverages video in a nimble way. 

Highlights include:

• 9. Build connections through community
• 24. Write for ear, not the eye
• 51. Narrow your messaging
• 61. Make sure your video is mobile-friendly (this is a big one!)
• 69. Use that data to produce higher converting videos in the future

You can read the full post here.