Description:
Unlock the Power of Your Email Data with Dashboards | View dynamic, actionable data for your Marketing Cloud business unit and your campus with just a few clicks.
As one of CU's key communicators, you rely on timely and accurate data to drive strategy and decision making. Recent enhancements in Salesforce and Marketing Cloud have made it possible for us to bring your data to you in a compelling, easily digestible format. Welcome to the world of Salesforce Dashboards.
The virtual session will walk you through how to access your data and interpret it, with topics including:
- Emails sent vs. emails delivered
- Total emails sent by month and subject line
- Most popular emails by open rate
- Average open and click rates by from name and month
- Emails delivered with unique opens and clicks by month and subject line
- Total vs. unique opens and clicks
- Total bounces, bounce rate, and emails generating the most bounces
Ready to dive into dashboards? We'll see you at a virtual session.