Description:
If you've had the chance to review your Marketing Cloud business unit dashboard in Salesforce, you might be wondering what to do with the data. Should you change your send schedule? Try a different layout? Explore new subject lines?
These questions (and others) represent the core of your email marketing efforts and one data-based approach that can help you answer them is A/B testing.
Join us at an upcoming virtual session to get an overview of A/B testing and how it can help you build on your existing data to achieve your goals.