Popularity is such a burden. Luckily, you have Cvent. Should your event or session close due to reaching capacity and invitees still want to come, the waitlist page will appear when they attempt to register. Learn how to setup your event and/or session waitlist, customize the waitlist notification email and manage waitlisted invitees.
To meet the demand of scalability and enterprise-wide goals of Constituent Relationship Management (CRM), CU created an Enterprise CRM Program, led by a CRM Center of Excellence (CoE) that serves CU in the following areas of responsibility: Shared Infrastructure and CRM Program Management, Delivery, and Implementation of Strategy.
Users will be opted-in to receive tips & tricks from eComm, including: best practices, in-person training opportuinites, and how-to tutorials available on-demand.
Check out the new location for Marketing Cloud's help and training materials on help.salesforce.com!
With luck, the holidays will be a slower time for you and your team. Consider using some of this extra time to review your communications and look at how you might implement industry best practices for email marketing. A good place to start may be with this blog post from Litmus, outlining ten best practices.
Disruption in higher education has created an imperative to adopt campus-wide CRM strategies to support engagement across the entire student lifecycle. Learn more about trends in CRM adoption within higher education by watching this webinar recording.
Event planning isn't always easy. Avoid murky event waters by using tried and true industry guidelines that will help ensure your next event is a success!
Creating quality communications requires time, effort, and skill. Ensure that your hard work doesn't go to waste by using these key strategies for avoiding the spam filter for email providers like Gmail.
With the new year just around the corner, now is a great time to take another look at your social media strategy. Video is an increasingly valuable communication channel and works well on both Facebook and Instagram platforms. This helpful article on Hubspot is full of actionable tips for you to ensure that your social media strategy leverages video in a nimble way.
If there was a short list of key event management terms, return on investment (ROI) would certainly be at the top. Measuring the impact of an event is critical. It gives insight to the success of an event and can help drive conversations around how to better plan and market events in the future. Check out this Bizzabo blog titled "Measuring Event ROI and Event Marketing Attribution," for information on everything from the meaning of event ROI through to measurement tools.

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