Let us help you navigate the resources in the eComm wiki so you can get the answer you're looking for when you need it. Select the eComm application for which you have a question (Salesforce, Marketing Cloud, or Cvent) and then view resources by category. Can't find what you need in this wiki? Submit a help ticket at cu.edu/ecomm/submit-help-ticket.
eComm specialists can assist users with administrative tasks, such as unlocking a user, resetting their password or granting a temporary code if they forgot their authentication method.
Want to continually grow an audience you can email via Marketing Cloud? eComm can provide a simple subscription form along with a Salesforce audience that will update automatically with subscribers (thanks to a behind-the-scenes integration). Users can add the subscription URL to their website then send emails to that audience as desired.
Learn all about Reporting in eComm's instance of Salesforce, primarily to create audiences for communications sent through Marketing Cloud. Find templates of common populations available to clone with the option of further customizing and familiarize yourself with eComm's data dictionary to better understand the 500+ data points that can be leveraged.
All done creating and testing your event? Contact your eComm specialist to approve your event. They will double-check numerous items; such as having an Event Planner Email Address and a CU brand compliance website along with correctly configured post-registration emails and financial information so money transfers to the right accounts, among other things. Then you will be ready for launch!
It's common to target a Marketing Cloud email to an audience based on where they reside. There is a free tool to define desired zip codes for your audience as well as a paid tool called GeopPointe.
This resource is designed for eComm specialists who are responsible for submitting provisioning and deprovisioning requests for their campus. Learn how to submit requests while being mindful of important deadlines and details that affect the user experience.
Did you and your team create an awesome email that you want to share with another unit at CU? With Marketing Cloud there is no need to re-invent the wheel. Provide a few key pieces of information to your eComm specialist and they can share the email between the two units.
Transferring a license? Adding a new user to an existing team? eComm specialists (by way of having access to all Cvent events) can create a Cross-Event Report of the events created by a particular user. They can navigate to each event and share it with the new user so they can hit the ground running.
