eComm Data Retention

May 15, 2026 by melanie.jones@cu.edu
Learn all about Reporting in eComm's instance of Salesforce, primarily to create audiences for communications sent through Marketing Cloud. Find templates of common populations available to clone with the option of further customizing and familiarize yourself with eComm's data dictionary to better understand the 500+ data points that can be leveraged.
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Create Salesforce Campaign and Add Campaign Members

May 5, 2026 by Melanie Jones
eComm specialists are responsible for creating audiences in Salesforce and Marketing Cloud. This often involves starting with a Salesforce Campaign to be converted to a Salesforce Report.
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Monthly License Change Requests

April 22, 2026 by Melanie Jones
This resource is designed for eComm specialists who are responsible for submitting provisioning and deprovisioning requests for their campus. Learn how to submit requests while being mindful of important deadlines and details that affect the user experience.
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Your Guide to Salesforce vs. Marketing Cloud Email Data

April 8, 2026 by melanie.jones@cu.edu
Not sure where to look for email data? There are many places where similar data exists across Marketing Cloud and Salesforce, but each serves a different need and is available for varying amounts of time. Check out the different options along with common use-cases and a comparison chart to see which is best for your end goal.
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Understanding Email Journeys

March 17, 2026 by Megan
Email journeys deliver personalized and engaging communications to constituents using automation through the Journey Builder tool in Marketing Cloud. Journeys can be as complicated as a series of emails sent over a year with various decision splits to as simple as a single email sent once a year.
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Automatic Refresh of Non-Compliant Data Extensions

March 2, 2026 by Melanie Jones
To help minimize the potential for CAN-SPAM violations, eComm has the ability to automatically refresh data extensions that have been found to be non-compliant (i.e., not refreshed/imported before they are used in an email send). Non-compliant data extensions can be identified and run automatically via Automation Studio.
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Marketing Cloud | Einstein Overview

February 13, 2026 by lauren.galena
Einstein for Marketing Cloud uses artificial intelligence (AI) to help you analyze, automate, and optimize your marketing activities and content. With Einstein, you can use valuable insights and data on audiences, send time, engagement, and copy to improve your marketing communication efforts.
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Cvent Add-Ons for Purchase

January 21, 2026 by Megan
A Cvent license is great for supporting event planners at numerous stages of the event life-cycle, for both simple and complex events. There are certain elements are not included with at typical license, but you can contract directly with Cvent to procure.
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Changes to Email Preferences

December 11, 2025 by
Learn about the information required to add/modify/delete email preferences and what you'll be responsible for managing once edits are complete.
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Cvent Reporting

June 3, 2025 by Melanie Jones
Reports provide data for your event, including registrant details, emails, survey responses and more. Reports are grouped into categories to help you locate the one you need, since starting with the right one is key to accessing the desired data.
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