Salesforce has updated its data retention policy for Marketing Cloud Engagement. Beginning on May 15, 2025, subscriber engagement data will be retained and accessible for 180 days. If your use case requires you to retain this data for more than 180 days, we recommend that you export it and store it outside of Marketing Cloud.
It's common to target a Marketing Cloud email to an audience based on where they reside. There is a free tool to define desired zip codes for your audience as well as a paid tool called GeopPointe.
Salesforce is at the heart of eComm, but it would be nothing without other systems across CU. Most of eComm's Salesforce Contacts come from a nightly updated source system, enriched with engagement data from eComm's other applications (Marketing Cloud & Cvent), constituents, and eComm Specialists.
The eComm Help Ticket is a robust resource designed specifically for eComm and is constantly updated. Check out an overview of the process (including a peek of the back end), benefits to those requesting help and those providing support, plus common missteps to avoid.
Updating Sender Profiles to Match SAP for Compliance must occur as quickly as possible as to not impact any email delivery. To achieve this, the system eComm team and campus eComm specialists will divide and conquer. Use a sheet with a tab devoted to each campus used to delegate and track work.
Different users and groups will adopt Cvent participation tracking at different rates with different approaches. Choose your approach to participation tracking and then use that data for more relevant engagement with constituents. The previous resources get into the technical details but the following success stories can inspire you and your team.
