Want to continually grow an audience you can email via Marketing Cloud? eComm can provide a simple subscription form along with a Salesforce audience that will update automatically with subscribers (thanks to a behind-the-scenes integration). Users can add the subscription URL to their website then send emails to that audience as desired.
Users can upload files to Marketing Cloud, creating a link or URL that can be included in emails. Many file types are supported, including Excel, PDFs, and ICS (to make an 'Add to Calendar' link). See below for details on two common use cases.
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