Effective email marketing is data-driven and should not be viewed as set it and forget it. As an email marketer, looking at reliable metrics when analyzing your email marketing performance is essential. Using your own data as a benchmark is the best practice for determining if you are meeting your goals or need to optimize to improve performance.
On February 1, 2024, Google and Yahoo announced new requirements for bulk email senders to be implemented by June 1, 2024. These guidelines emphasize three key areas: authenticating outgoing emails, monitoring reported spam rates, and ensuring an easy unsubscribe process for email recipients. Learn more about the steps eComm has taken to ensure compliance by the June 1 deadline.
Accessibility means a person with a disability is afforded the opportunity to acquire the same information, engage in the same interactions, and enjoy the same services as a person without a disability in an equally effective and equally inclusive manner, with substantially equivalent ease of use. Are you doing everything you can to make your events accessible to all?
