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Create Marketing Cloud Data Extensions

If you need to send communications to internal audiences (faculty, staff or students) you'll want it delivered to their campus email addresses (eg; @colorado.edu, @ucdenver.edu, @cu.edu or @uccs.edu), To do so, you'll need to send to a Data Extension. eComm specialist create Data Extensions (as part of the audience creation process) but it's the sender's responsibility to re'Start' them before each send

APPLY YOURSELF

Those tasked with creating audiences can apply the entire process by cloning the eComm specialist Training Plan. After reading the instructions below, navigate to the Reports & Data Extensions tab to practice creating Data Extensions (populate Columns D & E).

Create Salesforce Report

Create Data Extension

Run Data Extension

View Data Extension Data & Configuration

Delete Data Extension

Test your knowledge with the quiz below.

TEST YOURSELF eComm specialists and other audience creators - regardless of their previous experience - are highly encouraged to complete an extensive quiz to ensure a deep understanding of Data Extensions annually. Please set aside 30-60 min. to complete the quiz of 35+ questions, many being open-ended. Do not miss the opportunity to review correct responses after submitting your answers to see how they match up for self-correction.