Categorized in: 
Marketing Cloud

What are the consequences if I violate CAN-SPAM?

January 8, 2021 by jennifer.mortensen

All eComm users gain an understanding of the importance of CAN-SPAM compliance during new user training; in fact, CAN-SPAM compliance is one of the key reasons why the eComm program exists. But what happens if you violates CAN-SPAM? Are there consequences?

FIRST VIOLATION

 

  • The executive director will contact you and your eComm specialist with notification that a CAN-SPAM violation has occurred. 
  • Your eComm specialist will have a conversation with you to ensure that you understand the cause of the violation so that it won't happen in the future.
  • We'll require you to complete a short CAN-SPAM quiz to verify that you understand this key component of the eComm program.

SECOND VIOLATION

 

  • The executive director will contact you and your eComm specialist with notification that a CAN-SPAM violation has occurred. 
  • The executive director will remove your ability to send emails in Marketing Cloud until you have a conversation with your eComm specialist about how a second violation occurred.

THIRD VIOLATION

 

  • The executive director will contact you, your eComm specialist, and your supervisor with notification that a CAN-SPAM violation has occurred.
  • The executive director will remove your ability to send emails in Marketing Cloud until we have determined why CAN-SPAM violations continue to occur and what the appropriate corrective action might be.
  • Per the eComm user agreement, it is possible that you will lose your eComm license.

Related Wiki Posts