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Ensure your Marketing Cloud emails and Cvent registration forms comply with CU brand standards.
eComm specialists can share Report and Dashboard Folders and Subfolders with users and public groups. Those with access will be able to view its contents in Salesforce and in Marketing Cloud.
There is an automatic integration that occurs between Cvent and Salesforce. By tracking registrants' event participation to Salesforce, we can better understand our constituents and how they engage with CU.
The things you have access to in Marketing Cloud, align with your role. Checkout a breakdown on the things different roles can and can't do.
Leverage our CU branded template with the most up-to-date best practices already built in. Some of our recent updates include registration questions for accessibility needs, using Cvent's event planner email address and sending guests information in Saleforce.
When you launch a Cvent event (after approval), a Salesforce Campaign is automatically created. Once people (Primary Registrants) start registering for your event, they will also automatically be added to the associated Salesforce Campaign as a Campaign Member. Interested in capturing data in Salesforce for the Guests of a Primary Registrant, too? You’ll need to configure two things in your event.
While Cvent looks and functions the same, beneath the surface is an upgraded integration with Salesforce.
Experience a modern, streamlined experience in Salesforce Lightning.

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