Create your event to fit your needs. The Cvent-Salesforce integration will occur automatically, where Primary Registrants will be tracked in Salesforce.

The only consideration for you is if you want to track the Primary Registrant's Guests to Salesforce as well. If yes, you'll need to configure your event to 1) collect Guest Email Address and 2) send Guests to the Address Book. If it's you first time, ask your eComm specialist to review it when approving your event. 

How-To Capture Guests in Salesforce

Once you have tested your event, send it to your eComm specialist for Approval. You will be notified once it's approved and ready for you to launch.

Cvent Approval & Launch How-To

When folks register for your event, they will automatically be sent to the Salesforce Campaign as a Campaign Member. Their status will be Registered. To view this:

• Navigate to the Salesforce Campaign
• Click the 2nd tab: Related
• Click View All under the Campaign Members that are listed.

• Now you will see a Status column 

Marking event attendance is an easy way to collect powerful, actionable data. Rather than knowing just who registered for your event you can differientate between those who actually attended and others who were no-shows.