Categorized in:
A/B Testing
September 25, 2020 by Melanie Jones
A/B testing allows you to send one email with a single varying component (or variable) to test which version your audience engages with most. Engagement is calculated by open rates or click-through rates over a period of time.
IMPORTANT LIMITATIONS
- If you are conducting an A/B test:
- You must send to data extensions. A/B testing does not function with reports and campaigns.
- You can only send to ONE data extension at a time.
- You can only exclude ONE data extension at a time.
From Name
Send Time
Subject Lines & Preheaders
Content Areas & Entire Emails
Summary 1-Pager
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