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A/B Testing

A/B testing allows you to send one email with a single varying component (or variable) to test which version your audience engages with most. Engagement is calculated by open rates or click-through rates over a period of time.

 

IMPORTANT LIMITATIONS

 

  • If you are conducting an A/B test:
    • You must send to data extensions. A/B testing does not function with reports and campaigns.
    • You can only send to ONE data extension at a time.
    • You can only exclude ONE data extension at a time.

From Name

Send Time

Subject Lines & Preheaders

Content Areas & Entire Emails

Summary 1-Pager

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