Work In Progress

Anschutz:

• Adding Google Tag Manager ID to the cloned website
• Auditing RFI auto responses and determining where campus-specific customization will be needed
• Cloning CU Online drip campaign and making preparations for a campus-specific drip
• Conducting discovery for Anschutz social media marketing
• Confirming all programs for the cloned website
• Creating DPT report in Google Looker that highlights performance of the UCCS landing page and program page
• Creating report in Google Looker that provides data for the CU Online website including visitor demographics, new vs. returning users, page views, unique page views, bounce rate, most visited pages, event tracking, exit pages, conversion rates, user path, referral traffic, and loading time
• Preparing draft scope of work for online marketing upgrade to ensure alignment
• Reviewing campus-specific copy for cloned website
• Working with Collegis to close out remaining invoicing for FY23
• Working with Collegis and Swish in preparation for FY24 new marketing model and billing process

Boulder:

• Investigating ongoing challenges with the Boulder Slate integration

Colorado Springs:

• Adding Google Tag Manager ID to the cloned website
• Auditing RFI auto responses and determining where campus-specific customization will be needed
• Cloning CU Online drip campaign and making preparations for a campus-specific drip
• Confirming all programs for the cloned website
• Creating custom Salesforce dashboard that will include program-specific information for the BSB including rates for attempts, contacts, transfers, and appointments, organic vs. paid leads, call center stages, and lead dispositions 
• Creating DPT report in Google Looker that highlights performance of the UCCS landing page and program page
• Investigating discrepancies between Salesforce and Collegis reports in collaboration with the integrations team
• Preparing draft scope of work for online marketing upgrade to ensure alignment
• Preparing to upload BSN information session recording to YouTube in preparation for follow-up emails; completing additional event close-out activities
• Reviewing campus-specific copy for cloned website
• Troubleshooting applications failing to populate in Salesforce
• Updating filter for application/enrollment data from SIS - ODIN; criteria will be tested in the Salesforce sandbox before being pushed to production
• Updating Talend integration
• Working with Collegis to close out remaining invoicing for FY23
• Working with Collegis and Swish in preparation for FY24 new marketing model and billing process

Denver

• Adding Google Tag Manager ID to the cloned website
• Auditing RFI auto responses and determining where campus-specific customization will be needed
• Cloning CU Online drip campaign and making preparations for a campus-specific drip
• Completing discovery session for web analytics, tracking, and data needs
• Confirming all programs for the cloned website
• Gathering data on performance statistics for Spotify and YouTube
• Preparing draft scope of work for online marketing upgrade to ensure alignment
• Working with Collegis to close out remaining invoicing for FY23
• Working with Collegis and Swish in preparation for FY24 new marketing model and billing process