When faced with a failed send, a send to 0, or failed Data Extension, review the items below. Often, the root cause is something over which you have control rather than a systemic failure in Salesforce or Marketing Cloud. If there is an outage or broad issue, users will be notified as soon as possible.
Often when a Contact is not receiving emails, there are several logical reasons why, including actions taken by constituents themselves. If you are investigating why a Contact is not receiving communications, review the steps below to troubleshoot.
eComm is pulling back the curtain to showcase our best magic trick. Replace a link in a Marketing Cloud email that you have already sent, and it will automatically update in recipients' inboxes.
Upgrades occur all the time, but it doesn't always alter email marketing practices. Many email client's recent upgrade will enhance privacy for recipients, gradually resulting in inflated, artificial open rates for email marketers. With a key piece of reportable data becoming more unreliable, we must reconsider how success is measured.
Checkout Marketing Cloud Tracking to find real-time data on all your email sends. You'll find an overview of engagement along with click activity in Marketing Cloud or export this information to a PDF or Excel file to share.
Einstein for Marketing Cloud uses artificial intelligence (AI) to help you analyze, automate, and optimize your marketing activities and content. With Einstein, you can use valuable insights and data on audiences, send time, engagement, and copy to improve your marketing communication efforts.
Email journeys deliver personalized and engaging communications to constituents using automation through the Journey Builder tool in Marketing Cloud. Journeys can be as complicated as a series of emails sent over a year with various decision splits to as simple as a single email sent once a year.
Images used in Marketing Cloud emails need to be formatted to a certain size before being uploaded to Marketing Cloud. If you don't, the email might appear fine in Marketing Cloud when what's delivered to an inbox is completely different. Recipients of poorly formatted emails are less likely to read or engage and more likely to unsubscribe.
