Each individual contact in Salesforce contains 500+ data points that you can use to segment your audience for email sends. While it can be tempting to send to everyone because it's easy, segmenting your audience is a better strategy that can lead to big results (increases in open and click rates, for example).

Here's a quick overview of the data available in Salesforce (not all fields are included). Your eComm Specialist can assist you with segmenting your audience based on these data points.