Grow your contact list and increase registrations by letting the masses do your marketing. Once you enable invitation forwarding, registrants will be able to enter their friend or coworkers' email during registration and invite them to sign up too. Invitees can forward invitations during registration, from an email, or even from the regret survey after they RSVP "no."
With a few memorable reference IDs, you can find out which registrants accessed registration through your Facebook page, Twitter feed, or a sponsor's website. Use them to maximize your promotion efforts.
You know what they say about the internet: once something's on there, it's on there for-ev-er. All the more reason to double-check your settings before launch. Choose to make your event public during the Event Creation Wizard, and, once it's active, it will automatically display in search engines. Ensure that doesn't happen by following the steps below.