Do you promote your events via a printed invitation or radio ad? Ask your eComm specialist to create a custom, short URL to make registering for events easy.
Marketing places a lot of emphasis on engaging creative material. While developing high quality creatives is important, understanding your marketing performance data is paramount.
You've edited your content, doublechecked accessibility, set up an A/B test, and sent your email in Marketing Cloud. Now what? Ensuring that your email was successfully delivered into inbox of each audience member is the final piece of the sending process. Learn more about deliverability by reading through the key terms on this HubSpot blog post.
Give your event invitees and registrants as easy way to contact the event planner by adding their email address to Cvent. Just ask your eComm specialist!
Brightwave gathered some of the best and brightest from the email marketing industry for their annual Intelligent Email (EiQ) conference in Atlanta. Catch up on each exciting session by tunning into the recordings.
Managing events isn't always a walk in the park, especially when it comes to planning for the unexpected. Check out this Cvent blog post to learn about tactics you can use to prepare for just about anything.
Before you send your next communication to student, check out this EAB article that walks through the types of emails that students ignore. Tips for how to boost your open rate and engagement rates are also included.
