Salesforce is at the heart of eComm, but it would be nothing without other systems across CU. Most of eComm's Salesforce Contacts come from a nightly updated source system, enriched with engagement data from eComm's other applications (Marketing Cloud & Cvent), constituents, and eComm Specialists.
Did you and your team create an awesome email that you want to share with another unit at CU? With Marketing Cloud there is no need to re-invent the wheel. Provide a few key pieces of information to your eComm specialist and they can share the email between the two units.
Transferring a license? Adding a new user to an existing team? eComm specialists (by way of having access to all Cvent events) can create a Cross-Event Report of the events created by a particular user. They can navigate to each event and share it with the new user so they can hit the ground running.
Email journeys deliver personalized and engaging communications to constituents using automation through the Journey Builder tool in Marketing Cloud. Journeys can be as complicated as a series of emails sent over a year with various decision splits to as simple as a single email sent once a year.
The eComm Help Ticket is a robust resource designed specifically for eComm and is constantly updated. Check out an overview of the process (including a peek of the back end), benefits to those requesting help and those providing support, plus common missteps to avoid.
You scheduled your post-registration message through Cvent, but how do you know your audience received it? Run the Sent Email Details report to ensure your emails were received and read.
