Data Extensions is the term Marketing Cloud uses for an audience. The following wiki explains how to create a Data Extension. It's important to note that despite whoever creates the Data Extensions it's the sender's responsibility to re'Start' it before each send.
Marketing Cloud email templates serve the purpose of streamlining and optimizing the process of creating and sending emails. This wiki covers the benefits of using templates and instructions for how to create an email from a custom template saved in your Business Unit.
Intelligence Reports for Marketing Cloud enables users to generate, view, and share a detailed Email data analysis. Intelligence Reports include dashboards, pivot tables, and reports to analyze data, visualize aggregated Email data, view trends, and share findings.
Reports can often have the same contact listed numerous times, so identifying the unique count is important to confirm the Report criteria is accurate. Having a total 9,000 unique contacts when expecting 250 is an indicator of incorrect criteria and should be investigated.
All Marketing Cloud emails are created by combining different content blocks into a layout. Check out the most commonly used blocks and those to avoid.
There are two ways to send emails through Marketing Cloud, Guided Send and Salesforce Send Emails. Guided Send has a sleeker interface but Salesforce Send Emails can be reused bringing efficiency and minimizing room for error.
