Let us help you navigate the resources in the Integrated Online Services (IOS) so you can get the answer you're looking for when you need it. Select the tabs for the category of your question and then view resources by topic. Can't find what you need in this wiki? Submit a help ticket.
Check out the many resources available to help you grow into a Marketing Cloud expert at your own pace. We've broken it down into three main phases, proven to set you up for success.
Data Extensions is the term Marketing Cloud uses for an audience. The following wiki explains how to create a Data Extension. It's important to note that despite whoever creates the Data Extensions it's the sender's responsibility to re'Start' it before each send.
Learn all about Reporting in the IOS Salesforce. Find templates of common populations available to clone with the option of further customizing and familiarize yourself with our data dictionary to better understand data points that can be leveraged.
Marketing Cloud email templates serve the purpose of streamlining and optimizing the process of creating and sending emails. This wiki covers the benefits of using templates and instructions for how to create an email from a custom template saved in your Business Unit.
Intelligence Reports for Marketing Cloud enables users to generate, view, and share a detailed Email data analysis. Intelligence Reports include dashboards, pivot tables, and reports to analyze data, visualize aggregated Email data, view trends, and share findings.
Reports can often have the same contact listed numerous times, so identifying the unique count is important to confirm the Report criteria is accurate. Having a total 9,000 unique contacts when expecting 250 is an indicator of incorrect criteria and should be investigated.
All Marketing Cloud emails are created by combining different content blocks into a layout. Check out the most commonly used blocks and those to avoid.
Salesforce Campaigns are how we group contacts. Some of the most common use cases for campaigns are when uploading lists of event attendees, creating email recipient audiences or varying marketing efforts.
