Let us help you navigate the resources in the eComm wiki so you can get the answer you're looking for when you need it. Select the eComm application for which you have a question (Salesforce, Marketing Cloud, or Cvent) and then view resources by category. Can't find what you need in this wiki? Submit a help ticket at cu.edu/ecomm/submit-help-ticket.
Email journeys deliver personalized and engaging communications to constituents using automation through the Journey Builder tool in Marketing Cloud. Journeys can be as complicated as a series of emails sent over a year with various decision splits to as simple as a single email sent once a year.
You're ready to send an email, but what type of audience list should you use? Learn about the difference between reports, data extensions, and campaigns so you can send successfully and remain CAN-SPAM compliant.
To help minimize the potential for CAN-SPAM violations, eComm has the ability to automatically refresh data extensions that have been found to be non-compliant (i.e., not refreshed/imported before they are used in an email send). Non-compliant data extensions can be identified and run automatically via Automation Studio.
Do you use the same data extensions on a regular basis but manually import them one by one every time you have an email to send? Learn how automation studio can automatically import your data extensions so you don't have to.
It's not uncommon to want to include files, including Excel, PDFs, and ICS (to make an 'Add to Calendar' link) to Marketing Cloud emails or eComm's Event Management registration process or emails. Learn how to download a meeting/appointment from Outlook and make it public (there are different options depending on your access).
Einstein for Marketing Cloud uses artificial intelligence (AI) to help you analyze, automate, and optimize your marketing activities and content. With Einstein, you can use valuable insights and data on audiences, send time, engagement, and copy to improve your marketing communication efforts.
eComm is pulling back the curtain to showcase our best magic trick. Replace a link in a Marketing Cloud email that you have already sent, and it will automatically update in recipients' inboxes.
Ready to elevate your constituent's experience with your email? Consider using an attribute (such as preferred name) to personalize your communication.
