It's common to target a Marketing Cloud email to an audience based on where they reside. There is a free tool to define desired zip codes for your audience as well as a paid tool called GeopPointe.
Resources for year-end reporting, eComm updates, and more! December 2024 eComm User Newsletter.
Key eComm updates and tips for the holiday season! November 2024 eComm User Newsletter.
Users can upload files to Marketing Cloud, creating a link or URL that can be included in emails. Many file types are supported, including Excel, PDFs, and ICS (to make an 'Add to Calendar' link). See below for details on two common use cases.
Contact Cvent's premium support, utilize the countless resources in Cvent's knowledge base, or chat with Cvent's AI chatbot designed to help you in seconds with personalized resolutions to your questions.
This resource is designed for eComm specialists who are responsible for submitting provisioning and deprovisioning requests for their campus. Learn how to submit requests while being mindful of important deadlines and details that affect the user experience.
Effectively leveraging data available in Cvent is crucial for showcasing event success, driving improvement, and developing a strategic event management process.
​​eComm's Entity Relationship Diagram (ERD) illustrates how data relate to one another within Salesforce.
There are two types of contacts you'll encounter in Salesforce: standard and individual. Learn the difference.
Salesforce is at the heart of eComm, but it would be nothing without other systems across CU. Most of eComm's Salesforce Contacts come from a nightly updated source system, enriched with engagement data from eComm's other applications (Marketing Cloud & Cvent), constituents, and eComm Specialists.

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