If you need to send communications to internal audiences (faculty, staff or students) you'll want it delivered to their campus email addresses (eg; @colorado.edu, @ucdenver.edu, @cu.edu or @uccs.edu), To do so, you'll need to send to a Data Extension. Your eComm specialist will create the Data Extension but it's the sender's responsibility to re'Start' it before each send.
Effective email marketing is data-driven and should not be viewed as set it and forget it. As an email marketer, looking at reliable metrics when analyzing your email marketing performance is essential. Using your own data as a benchmark is the best practice for determining if you are meeting your goals or need to optimize to improve performance.
Upgrades occur all the time, but it doesn't always alter email marketing practices. Many email client upgrades over the last few years will enhance privacy for recipients, gradually resulting in inflated, artificial engagement rates for email marketers. With a key piece of reportable data becoming more unreliable, we must reconsider how success is measured.
Beginning on February 1, 2022, Marketing Cloud will require multi-factor authentication (MFA) upon login as an additional security precaution. Learn more about MFA and how to enable it in this wiki.
Learn how to create a Data Extension as you typically would, then Import the data from a file (rather than 'start' it). Just remember, you'll need the Contact 18 ID to Import successfully.
When faced with a failed send, a send to 0, or failed Data Extension, review the items below. Often, the root cause is something over which you have control rather than a systemic failure in Salesforce or Marketing Cloud. If there is an outage or broad issue, users will be notified as soon as possible.
